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Preparing Your Home for Real Estate Photography

Updated: Feb 9, 2023

When selling a home, one of the most important factors in gaining the attention of potential buyers is having great real estate photography. Read on for "The Ultimate Checklist to Prepare you Home for Real Estate Photography" curated by Shutter Shock Media.

Showcasing your listing in a professional and appealing way can make all the difference when it comes to generating interest and getting an offer on the table. The key to success lies in taking time to properly prepare your home for photography. The checklist below is the perfect place to start.

The Ultimate Checklist

  • Focus on Staging: When it comes to staging, less is more. Clean lines, neutral colors and simple patterns will appeal more to potential buyers. Make sure that each room looks inviting. Investing in a staging company or requesting virtual staging for vacant homes will go a long way.

Before and After. Left: The vacant interior home. Right: Virtual Staging provided by Shutter Shock Media for the same vacant space.

  • Maximize Natural Light: Open blinds or curtains during the photo shoot so that sunlight can fill every room with warmth and brightness will create better quality images that look more attractive to prospective buyers.

  • Create Flow: Make sure no items block pathways through each room. Creating flow encourages prospective buyers to explore further while they look at photos.

  • Remove Clutter: Removing clutter is essential! Don’t forget about specific elements like bedding or kitchenware which serve their own purpose in each room. This also apples to the outdoor areas of your home.

  • The Details: Potential buyers are looking not only for spacious rooms, but for details that add charm – stonework fireplaces, exposed beams or interesting architectural features should be highlighted during photo shoots in order to increase interest among viewers!

  • Fix It Up: Attend to any maintenance issues prior to photos; these kinds of problems create an unflattering impression – proactively addressing them prior to photos will do wonders!

  • The Outdoors: Outdoor spaces such as patios, balconies or gardens gives prospective buyers insights into how they could enjoy living there day-to-day. Don't forget to tidy up these areas. Sweeping up debris and creating an inviting space outdoors will add value and charm to your photos.


In Review

The checklist is a great place to start. To be absolutely certain you’re showing off your property at its best, investing in professionals who have experience with real estate video and photography makes all the difference. This kind of expertise ensures better results, faster sales, and fewer hassles.

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